Saturday, March 15, 2008

I watch for the ads

This guy is a marketing genius, but it all started with a really high-end vacuum that Target carries.

Why the ads work:
He's a hot dude with a funny accent (gets our attention)
He talks to The People on their level (brings up the hand drying on the "trousers.")
He's not trying to sell a hand dryer, he's cementing his vacuum cleaner marketing with some really fantastic branding.

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